| In 1912, Coca-Cola sold for pennies a bottle. Today | | | | the era or of the Coke itself. What is clear though is |
| that same Non-Amber Straight Sided Script Coca-Cola | | | | that Coke was there. And those are powerful |
| Bottle can be purchased as a classic collectible for | | | | associations to drive collectors. |
| close to $150. That's more than three times the | | | | It is no longer only the memories and history |
| current value of one share of Coca-Cola stock. So | | | | associated with Coca-Cola bottles however that |
| while it might have been wise in 1919 when the Coca | | | | encourages the collector's desire. Special edition |
| Cola Company released shares of common stock to | | | | bottles have also been, and continue to be, |
| have purchased some, I might also have been clever | | | | specifically created to commemorate places and |
| to have kept a six-pack of Coke hidden under my | | | | events. In limited supply, the demand for these |
| mattress for 87 years or so and sold it today for | | | | special collectible soda bottles and particularly the |
| over $900. In fact, even the bottle carrier on its own | | | | unique bottle carriers, (most often quickly discarded |
| would catch a collector's eye today! | | | | by the average consumer once the sodas are safely |
| What makes Coca-Cola bottles such a coveted | | | | home) rises significantly creating collectible value |
| collectible? Not only has Coke played a part in many | | | | based simply on their limited numbers. |
| people's fond personal memories of childhood days | | | | Commemorative editions, such as the 1984 Los |
| gone by but it has also been interwoven throughout | | | | Angeles Olympic bottle, or the Big Drive of '89 |
| American culture and history. Artwork from America's | | | | Montana bottle or the more recent six-pack of 2006 |
| Golden Age of Illustration by renowned artists | | | | Academy Awards Diet Coke are also only released |
| Norman Rockwell and N.C. Wyeth was used for | | | | geographically, making them even more specialized |
| advertisements. 1928 initiated an unprecedented | | | | and therefore, valued. |
| partnership with the Olympic Games as the soda | | | | Coca-Cola bottles tell a story of Americana and a |
| traveled with our Olympic Team to distant shores. In | | | | story of making something special out of the |
| 1941 the US entered the war and The Coca Cola | | | | ordinary. Coca-Cola drinkers share over 100 years of |
| Company responded by saying that any serviceman | | | | thirst-quenching memories. It has been with us |
| anywhere in the world would be able to get a Coke | | | | through personal events and more significant times in |
| for 5 cents a bottle, no matter what it would cost | | | | recent history. While writing this article I asked a |
| the company to get it there. We easily can recall the | | | | group of friends "do you have memories of Coke |
| rosy-cheeked Santa Claus sipping his Coca-Cola while | | | | from your childhood?" Four faces immediately smiled |
| delivering his treasures, or the jingle of "It's the Real | | | | and nodded back at me. Perhaps Coca-Cola's original |
| Thing" or the images of children of the world holding | | | | owners Dr. John Stith Pemberton and his partner, |
| hands on a hilltop singing "I'd like to buy the world a | | | | Frank M. Robinson were on to something even bigger |
| Coke" speaking to tumultuous times of the late 60's | | | | than they realized all those years ago, it's quite |
| and early 70's and their desire to bring about a | | | | possible that they really did capture time in a bottle. |
| "sweeter" time. In 1985 it even became the first soft | | | | Read about gerber daisy care and english daisy at |
| drink consumed in outer-space. It almost becomes | | | | the Types Of Daisies website. |
| blurry as to whether the memory is of the event, | | | | |