| Feel free to use this article in ezines or on websites | | | | how their site search engines respond and what |
| without editing and including the resource box. | | | | features youlike best. |
| =========== | | | | Simplify Your Site Navigation |
| A Conversion Rate is the comparison of the number | | | | The majority of site visitors will click through your |
| of sales to the number of visitors it took to get | | | | site up to three pages and if they don't find |
| those sales. | | | | something of interest or what they werelooking for, |
| It takes 2 sales in 100 visitors to get a 2% | | | | they will click away. Simplify your site so that they |
| conversion rate. In e-commerce overall the average | | | | can get right to the product and directly to the |
| conversion rate is 2.3%. The conversion rate for | | | | shopping cart and checkout. |
| electronics etailers is a low 1.1% while the fashion, | | | | One-click check out will send your conversions |
| home furnishing and travel categories average | | | | skyward. |
| between 2% and 2.2%. | | | | Build Trust In Order to Build Conversions |
| Online merchants who use a catalog get a huge 6.1% | | | | A brief security statement at the top of the required |
| conversion rate because the visitor has looked | | | | legaleze will help to build trust. Bring out the points |
| through the catalog and they are coming tothe | | | | that will concern your customers the most and set |
| website to order knowing exactly what they want. | | | | their mind at ease. Logos showing membership in |
| How Can You Increase Your Website Conversion | | | | Better Business Bureau Online and other trusted sites |
| Rate? | | | | will also increase the trust factor and conversion |
| A combination of actions will help to boost your sales | | | | rates. |
| conversion rates. The contribution of each is | | | | Romance Your Repeat Buyers to Increase Your |
| incremental but worth the effort. | | | | Sales Conversions |
| Add A Search Engine To Your Site | | | | E-mail a discount coupon to your customer e-mail list |
| A search engine on your site will help to search your | | | | to bring them back to your site. Existing customers |
| online catalog so that the customer finds exactly | | | | will remember their first sale with satisfaction and |
| what they want. This will improveyour conversion | | | | want to repeat the process. Free shipping and sales |
| rate the most. Tweak the site search engine for | | | | discounts will also increase conversions. Try a |
| more intuitive responses. It may pay in more | | | | campaign for a short period of time or during slow |
| conversions to upgrade yoursite search engine from | | | | sales periods to test it out. |
| a basic model. Check out other shopping sites to see | | | | |