| td> | | | | Odell’s little girl could take it to school. An |
| The enthusiastic collecting of small diecast models all | | | | immediate smash and using their ingenious matchbox |
| started with one business back in 1953. With a simple | | | | marketing, 2 extra cars were introduced. Those were |
| creation of a toy car for his little girl, Jack Odell of | | | | a cement mixer and dump truck. With these three |
| Lesney Products kicked off a completely original | | | | tiny replicas, a new age came about slingshoting |
| brand of toys and collectibles that are currently as | | | | Lesney Products to the top of toy making. The line |
| prominent today as they were over fifty years ago. | | | | was quickly enlarged to become known as the 1-75 |
| Sadly, Lesney Products, the genuine, founder of the | | | | Lesney Series Matchbox cars. |
| Matchbox car, is no longer in business but Lesney | | | | At this time in their annals, Lesney Series Matchbox |
| Series Matchbox cars from its day remain earnestly | | | | cars were being marketed by a business known as |
| sought after. | | | | Moko to develop the Moko Lesney Series. All of this |
| From their beginnings, Lesney Series Matchbox | | | | grew to become the golden age of British diecast. |
| diecast cars controlled the miniature diecast niche. | | | | The three world companies each had market share |
| When originally released, they were untouchable. | | | | and were lucrative. They were doing great and would |
| Lesney Products was the lead producer to distinguish | | | | play off each other on improvements in their |
| the market niche for little diecast cars and no one | | | | advancements. They were different enough from |
| had came up with anything yet to fill that want. The | | | | each another that they were not in direct |
| first car ever released was a green and red road | | | | competition so it seemed all was fine and none of |
| roller made to fit within a match box so Jack | | | | these companies could make errors. |