| Most of us will never own a Ferrari, the boyhood | | | | Unfortunately this model was created in such a small |
| dreams of driving a car with a prancing horse on the | | | | number that only the world's elite will ever have the |
| front will unfortunately for many, be dashed in | | | | joy of driving the awesome machine. Luckily the |
| adulthood. The closest the majority of us will ever | | | | merchandise range includes a scale model of the car, |
| get will be to own a piece of Ferrari merchandise. | | | | so at least lowly motor enthusiasts can investigate |
| Slightly more affordable than the big red machines it | | | | the car at close quarters. |
| offers the chance to at least own something with | | | | Ferrari cars have long since been seen in reverence |
| the famous logo emblazoned upon it. | | | | by the world's motoring fraternity. They combine |
| For the drivers of the Ferrari racing team, wearing | | | | classic Italian styling with uncompromising |
| team merchandise comes as part and parcel of the | | | | performance; the ethos of the company has been |
| job. Unlike the fans however, Ferrari drivers can | | | | the same since Enzo started the road car company |
| afford to buy the road cars that represent the | | | | purely to fund his racing team Scuderia. Performance |
| pinnacle of transport technology. This weekend sees | | | | is always paramount in the Ferrari design workshop, |
| the release of the Ferrari car for the 2008 season, | | | | every unit that rolls off the production line stands |
| the Tifosi, the name given to the army of fans that | | | | testament to the racing pedigree and the Italian |
| follow Scuderia Ferrari worldwide will be eagerly | | | | fixation for looking good at a cost. |
| awaiting this event, and will undoubtedly be rushing to | | | | Ferrari as a global brand has also grown considerably |
| the team shop to buy the new season's merchandise | | | | since the early nineties. As well as the merchandise |
| range. | | | | directly related to the race team, a bright spark in |
| With such a racing pedigree it is little wonder that | | | | the marketing department saw the potential of the |
| Ferrari road cars are so popular amongst the rich and | | | | prancing horse as a worldwide icon. The merchandise |
| famous. The latest offering; the 430 Scuderia | | | | range now includes toiletries, teddy bears and |
| Berlinetta is a sumptuous example of the Ferrari | | | | binoculars; seemingly there is a desire for anything |
| methodology. Based upon the F430 it is a tweaked | | | | with the company logo adorned upon it. |
| and stripped supercar; it will be made in a small | | | | This has to be because Ferrari cars are always seen |
| number and was unveiled with the usual heraldry and | | | | as the best of the best. People young and old stop |
| accompanying merchandise. Styled in an elegant, | | | | and stare when a Ferrari drives past, the noise of |
| timeless manner, it offers those who can afford it | | | | the engine, the drop dead gorgeous looks and the |
| the latest technology engineered by the Ferrari racing | | | | striking red colouration combine to make jaws drop all |
| team. | | | | over the globe. |
| A number of years ago saw the release of Ferrari | | | | This is why there are so many willing to buy the |
| Enzo; described as the best driving experience ever | | | | merchandise; the prancing horse is synonymous with |
| created for the road user, it was designed with a | | | | style and speed. These are brand characteristics that |
| great deal of input from Michael Schumacher. A | | | | cannot be bought, it is only through decades of |
| legendary racer with an astute sense of handling and | | | | racing success and the production of the finest cars |
| performance his help in the developmental stages of | | | | that Ferrari has created one of the most recognisable |
| design are said to have born a car that is as close to | | | | symbols on the planet; not only in motor sport but in |
| a Formula 1 car possible, and still road legal. | | | | all fields of life. |